ATP is proud to announce a new multi-year partnership with waterdrop®, a fast-growing Austrian hydration brand. waterdrop® becomes the Official Hydration Partner and Gold Partner of the ATP Tour from 2023.
With a mission to encourage people to Drink More Water, waterdrop® is committed to helping customers live healthier, longer and more sustainable lives. Products, including Microdrinks dissolvable cubes, reusable water bottles and cutting-edge water filtration systems, are designed to eliminate plastic waste. To date, waterdrop® products have prevented more than 30 million plastic bottles from entering circulation.
The partnership will see ATP and waterdrop® promote sustainable hydration on the ATP Tour. The brand will provide its signature reusable bottles to players, staff and volunteers - paving the way for significant reduction in plastic bottle usage across the season.
waterdrop® will also introduce innovative on-court hydration benches for players and hydration stations for fans at a global portfolio of ATP Tour events. On-site activations will offer fans the chance to experience the brand’s exciting range of products and flavours, and pick up their own reusable bottle, as used by the professionals themselves. With more than five million fans attending professional tennis tournaments each season, this will form an integral pillar of the ATP’s drive to reduce its environmental impact under ATP Serves.
In addition, waterdrop® has engaged superstar tennis ambassadors Novak Djokovic, Taylor Fritz and Danielle Collins to advance the brand’s mission and storytelling within sports and tennis. waterdrop® will also collaborate with ATP’s medical team to support hydration of all participating players.
Copyright
© Tennis - ATP World Tour