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Amstel ULTRA® Launches “Choose Your Way to Live” Campaign with Tennis Legend Rafa Nadal
In his first campaign for the brand, Nadal stars in both Amstel ULTRA® and Amstel 0.0 TVC’s, filmed from his home Island of Mallorca

Today, Amstel ULTRA®, the premium low-carb, low-calorie light beer, is launching a new global campaign with tennis legend, Rafa Nadal, titled ‘Choose Your Way to Live’. The campaign highlights the importance of finding balance in life and the benefits of selecting a beer that works for you.

The ‘Choose Your Way to Live’ campaign shows Rafa embracing an active, but balanced lifestyle, enjoying the simpler moments with friends and family. The two hero films in the campaign - ‘True Luxuries’ with Amstel ULTRA® and the ‘Rafa Side of Nadal’ for Amstel 0.0, show the unexpectedly understated ways Nadal likes to spend his time away from the court.

- The Spanish tennis player has been one of the first people to know the new Kia EV6 in Spain.

- Always aware of the novelties of the brand, he confessed to having a special interest in this model, which redefines the frontiers of electric mobility by its technology, design, performance and space.

- The Kia EV6 offers much of what Rafa Nadal asks of a car: comfort, space, visibility, equipment and technology... but with a discreet spirit and without sacrificing performance. "I loved it, I want one!"he said at the end of the meeting.