Federer hologram among Hall of Fame's multimillion renovation

The International Tennis Hall of Fame is launching a multimillion dollar museum transformation project on the historic property in Newport, Rhode Island.

The renovations, which were announced Tuesday, will provide fans with a more interactive and modern experience that preserves and promotes the sport’s history. The Hall of Fame will also introduce new features and physical spaces to celebrate legends and support the sport’s growth.

This will be the first museum renovation the Hall of Fame has undertaken since 2015; work includes:

A new Hall of Famers’ Gallery: The Current USTA Wing will become the new Hall of Famers’ Gallery; each Hall of Famer will be represented by a new cast racquet, signifying their legendary place in tennis history. The Celebration Gallery, a space celebrating the sport of tennis through the stories of its legends, across generations. The area includes a new Augmented Reality Sculpture to engage fans of all ages. The Roger Federer Hologram will be a new immersive experience presented by Rolex. The creation of a Newport Tennis Traditions gallery, celebrating Newport’s tennis origins and a new display for the perpetual US Open trophies. The opening of a Hall of Famers’ Lounge, an event space designed for inductees and guests. The opening of a new Museum Retail footprint with bespoke, commemorative items. A reimagined Welcome Center and new visitor exit, allowing for better guest flow. [ATP APP]

Beginning with the Class of 2025 Induction, all Hall of Famers past-and-future will receive a cast racquet as a symbol of receiving the ultimate honour in tennis. Racquets will be on display in the new Hall of Famers’ Gallery. Further, as the Hall of Fame works to preserve tennis history as it happens, these renovations will enable a wider variety of recent acquisitions from current stars and Hall of Famers to be on display simultaneously.

The ITHF announced in a press conference that Advent, a Nashville-based experiential design firm, was selected to lead the renovations, after a highly competitive nationwide RFP process.

“We are very honoured to accomplish this for the Hall of Fame,” said Dan Faber, CEO of the International Tennis Hall of Fame. “We want to preserve what’s already out there with the incredible history of tennis but to prepare for global eyes to be a part of this in Newport. It’s perfect timing with this era of who is going to be inducted over the next five years or so in tennis.”

The press conference was held in the USTA Wing of the ITHF Museum with Faber, Patrick McEnroe, ITHF President; and Julianna Barbieri, ITHF SVP of Content & Partnerships joined by project principals from Advent, Reese Stevens, Director of Conceptual Design and Mindy Ward, Director of Client Success.

“It’s a privilege to be entrusted with a story like this,” Stevens said. “It has been great for Advent to be included in this and we still have a ways to go but very much looking forward to the grand reopening in May 2025."

Renovations will begin in November, with the museum closed to the public until planned reopening in May 2025. The renovation is being funded by a portion of the Tennis Forever Capital Campaign, which began in 2018.

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