Nitto launches auction to support Torino Green Project

Imagine watching the world’s best tennis players at the Nitto ATP Finals or even stepping onto the court with them for the pre-match coin toss. Now, thanks to the Nitto 2024 auction, this dream can become a reality, while supporting the impactful Torino Green Project, launched by Nitto in November 2023.

Ending on 17 November, the auction offers exclusive items like match tickets, the rare chance to perform the ceremonial coin toss at the season finale and players’ signed goods. The auction invites fans to bid on unforgettable experiences, all while contributing to a meaningful cause.

All proceeds from the auction will go toward the City of Turin, in support of the Nitto ATP Finals Torino Green Project, a sustainability initiative created in partnership with the ATP Tour. The project focuses on minimising the environmental impact of large events, promoting sustainable practices throughout Turin.

Key initiatives include waste reduction and support for green projects like tree regeneration at Cavalieri di Vittorio Veneto Park a park next to the tournament venue and creating a green bus stop within the city of Turin for the aim of Co2 reduction. The auction funds will help ensure a lasting, positive impact on Turin's environment and serve as a model for sustainable development.

Anna Orfanidou was a lucky fan who through the auction claimed the unforgettable experience of performing the coin toss ahead of Sunday evening’s match between Jannik Sinner and Alex de Minaur.

“I was so excited,” said Orfanidou. “I was waiting for this since last year. I am from Greece and I am a tennis fan. I always watch the Top 10 players. I love that Nitto offers this. It is interesting and engages the audience. It has been a very nice experience.”

Inside the Fan Village, the Torino Green Project booth highlights the auction and draws a steady crowd. Screens display the auction site and showcase the items up for bid, while staff answer questions, helping fans understand the dual opportunity to win unique experiences and support a meaningful cause. The auction is accessible worldwide, making it easy for fans everywhere to join in and contribute.

This connection between the excitement of world-class tennis and the drive for environmental sustainability demonstrates the Nitto ATP Finals' commitment to leaving a positive legacy in Turin. Through this auction, fans are invited to become part of that legacy, using their passion for tennis to fuel positive change.

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