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ATP Tour & Fitline forge global partnership
The ATP has announced a multi-year global partnership with Fitline, the premium sports nutrition brand. Fitline becomes the Official Sports Nutrition Partner and Official Energy Bar Partner of the ATP Tour through 2026.
Fitline’s premium range of products are designed for athletic performance and to support energy as well as immune function. The global brand, developed and distributed exclusively by PM-International, offers a variety of supplements that can be tailored to meet individual needs.
Through the new partnership, Fitline will receive global exposure across the ATP Tour's social, editorial and digital channels. It underscores the partners’ shared commitment to supporting athletic performance and clean sport, and builds on Fitline's partnership portfolio in professional sport, spanning athlete ambassadors and governing bodies.
[ATP APP]Massimo Calvelli, ATP CEO, said: “We’re delighted to welcome Fitline to the ATP Tour’s partner roster. The synergies between our brands are evident, with both organisations dedicated to optimising athletic performance. This partnership reflects the ATP Tour's appeal to global partners and our strength in engaging fans digitally.”
Rolf Sorg, PM-International CEO, added: “Through our partnership with the ATP Tour, we are proud that our sports nutrition is now represented on one of the largest stages in global professional sports. We’re excited to connect with tennis fans worldwide and continue sharing our passion to support professional and amateur sports in the community.”
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